Images via Dazed, Fashion Scout
The Pam Hogg AW13 show was aesthetically and tactically perfect.
Hogg’s tactics were set in motion before the show had even begun. The hour long delay meant that the crowd had time to ponder on things both imminent and in the near-future, such as ‘ Should I use X-Pro II or Lo-Fi when I instagram these discarded cigarette butts with lipstick stains on them to try and encapsulate the tales of woe behind each one in this single image but in a totally blasé kind of way?’ and then, of course, deciding not to altogether because there is nothing blasé about the painstaking, soul-destroying steps of instagram. But as I waited in the cold, the one thing that I could not help but think about was what is it that I’m waiting for? Will it be worth it? And of course, Hogg’s answers had to be yes. Some, however, made their tactical exits as the wait dragged on, with one even astride a stranger’s scooter. Or so they thought… Because to miss this show was to miss one of pure spectacle and appreciation; from the skill it must have taken for the dancers to walk down the runway on point, to the thankfulness to Hogg for deciding to have the male dancer wear something underneath that ripped, leather skirt, with one onlooker not having enough faith as she hurriedly covered her eyes as he did an undeniably impressive and risqué leg kick.
This idea of tactical nudity was another key aspect of Hogg’s collection. She knew exactly when and where to hide it, and then when to bare it unto the audience in perfect timing so that we were ready for it, and could then appreciate it for what it was, rather than sit stunned and in shock. But even if this was not to one’s taste, there were plenty of distractions from the lack of clothes that came from her outrageously present pieces, such as the voluminous, green headdress and strategically panelled latex and sequin jumpsuits being only a few examples of the reason that there was an almost constant clap that resonated throughout this outstanding show.


























